SMS Service Notice2019-07-22T02:33:06+00:00
Restriction on Short Code Bulk SMS for International Brands/Corporation2019-07-19T09:40:44+00:00

Dear Valued Customer,

Effective 01 October 2018, Malaysia Celcos required each SMS send to Malaysia to include either one of the following info in the sms message as to continue to enjoy local rate:

  1. Brand Name
  2. Name of the Party

For SMS message that fail to compliance to the above, a sum of 6 SMS Credits will be charged for each block of SMS instead of 1 SMS Credit.

As to ease up the process, Trio Mobile have created an Auto Branding Append Feature. Kindly follow the steps below as to active the feature.

  1. Login to
  2. Go to CloudSMS –> Branding
  3. Update your Branding, Company Name, Company Registration No
  4. Click Save and wait for approval
  5. Once approved, SMS will auto append the branding

Note: The Brand Name & Name of the Party shall consist of Malaysia Entity only as to enjoy local rate. Otherwise, international rate will be applied.

Price tag RM0.00 compulsory on SMS message body2019-07-19T09:39:42+00:00

Mandatory of price tag “RM0.00” to all Bulk SMS solution as to ensure each text message received by mobile users is free of charge. Telcos add the price tag of RM0.00 at the start of each SMS, follows by your SMS message to be displayed to indicate no charge to the message received.

All messages must append “RM0.00 and followed by space” in front of the SMS message. Failure to comply to above standard will cause the SMS message being rejected by all Telcos automatically. Any rejected SMS message by Telcos will still result in deduction of SMS credit even though the message was terminated before it is delivered to the mobile users.

With the new guideline, 7 of the standard 160 characters per one SMS shall be reserved for the RM0.00 price tag, resulting a maximum of 153 remaining characters for Standard SMS.

Example of new message:

RM0.00 Trio Mobile is having promotion now. (43 characters)

For the alphanumeric message, content provider has to limit to 153 characters per sms; for Unicode message, it will be upto 63 characters per sms. The new price tag policy was effective from 2010 that all Bulk SMS of level 6 short code must start with RM0.00.

The implementation of the RM0.00 price tag is comply within Clause 4 of “Guidelines on the Provision of Mobile Content and Services” that issued by Malaysia Communications and Multimedia Commission (MCMC) and endorsed by all local Malaysia Telcos.

Default Sender ID for Bulk SMS Sent Within Malaysia Network2019-07-19T09:33:00+00:00

Malaysian Celcos (Maxis, Celcom and Digi) implemented the rule of Bulk SMS Sender ID for which all outgoing SMS terminating to Malaysian network has been defaulted to a 5-digit short code numbers Sender ID. However, for International destination mobile numbers will still carry the user defined Sender ID. The default Sender ID policy was introduced by MCMC on 7 August 2007.

The purpose of implementing the default 5-digit short code Sender ID is to prevent mobile spamming incident of sending unsolicited commercial communication to mobile users using bulk sms marketing channel.

Instead of displaying the user defined sender ID to mobile users, each bulk sms received at mobile users, will be shown as sending from a series of different 5-digit short code depends on the Celcos. In other words, all Sender ID will be started with 6XXXX. Nevertheless, Umobile subscribers and International destination number will still able to see the user-defined Sender ID that the sender key into the bulk sms marketing system.

Bulk SMS customers (sender) are advised to key in at least one user-defined Sender ID when sending SMS even the Sender ID is restricted. The re-routing process (to change the Sender ID to 5-digit short code number) is handled automatically and is transparent to user. Eventually, we advised customers to include their Sender Id or Identity in the message body. Our system also allows customers to save the message body as template to ease in the process of drafting sms message.

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