Malaysia Communication and Multimedia Commission (MCMC) regulated all the marketing and promoting message regarding to the subscription of level 3 shortcode (Premium SMS) cannot be included into the level 6 shortcode service (Bulk SMS).
Due to the violation of content provider on spamming that cause constantly disruption and inconvenience caused to the mobile user, MCMC restricted any level of promotion subscription of Premium SMS via Bulk SMS service. The new policy come into place effective from 30 March 2012.
MCMC and Telcos will automatically block all related level 6 shortcode message (Bulk SMS) that contained Level 3 5-digit shortcode after filtering the SMS content.
Content provider is obligated to ensure the message body does not include any marketing message of Level 3 shortcode service as to comply to MCMC standards. Any non-compliance may lead to a penalty of up to RM100,000, or jail for a term not exceeding 2 years or both.
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